Effective Advertising- Get more sales
using Innovative Entertainment.
By John Snyder
Copyright © 2005

You may not always be able to judge a book by its cover,
but identity materials can speak volumes about a business,
and about you. Business cards, brochures, stationery, and
other printed pieces can be permanent reminders that you're a qualified, dependable professional who can do
the job for your customers.

Selecting and developing identity materials depends on the
type of business and its target market. You'll need to do
some research about your customers, where and how they get
their information about comparable services, and tactics
used by similar businesses. Then, decide how much you can
afford. While you shouldn't scrimp on identity materials,
spending extra money for elaborate pieces doesn't always
guarantee results.

There are many ways to develop identity materials, however
I have found that using a specific Wordsearch technique
draws attention to both the reader and the product or
service being advertised. The combination of traditional
Ads with entertainment are turning the heads of business
owners all over the country, and the world.
Let's say you're a financial planning consultant. You sell
services such as investments, mutual funds, and savings
plans. Rather than place an Ad that directly markets these
services, you could use wordsearchs' original concept which draws readers like a magnet. Your readers will spend
up to 30 minutes reading your ad. Let's say you're an image consultant helping people to enhance their appearance.You could make the people who are reading your Ad feel entertained while feeling comfortable knowing they can buy your makeup kit, plus offer them a free report,
sample or consultation all by using wordsearch.

The idea Is to have people come to you rather than you to
them. Being in the information age, I personally prefer the "wordsearch" style of lead generation.

The Incentive you offer doesn't have to relate directly to what you do.
As long as it logically appeals to the same target market, you're on your way.

There are three reasons why wordsearch works, they include
1) The Ads will keep people reading for 30 minutes or more.
Your message will have maximum impact with a high ratio of
sales.
2) Your Ad is custom made just for you. Your readers will
enjoy a fresh new approach and be really interested in your message.
3) There's a complete area covering your entire trading
zone. You can get your message out to more people for less
cost, and with much higher exposure.

You see, the biggest mistake businesspeople often make is
when they try to sell themselves as much as possible
directly in every communication they produce. In the case
of advertising, for instance, they try to draw up immediate

clients through institutional advertising or what I call "advertising overkill."

They think that by selling themselves right in the ad they will get, not only
an immediate response, but also immediate business.

This often times backfires and can even take away clients.
Many clients I've dealt with usually get as a result of
this type of approach a lot of calls but no business -- or
at least no long term business. They end up dealing with a
lot of people who are merely curious but never serious.
Because of hyper competition and the problem prospecting
creates, trying to look for pre-qualified prospects can
sometimes be worse than a needle in the haystack. Using
wordsearch eliminates the hassle of selling yourself or
your products/services. It entices your visitor to buy and
not get turned off by useless hype. It Convinces your
visitor that your product/service has the benefits they
need.

About The Author
John Snyder is the chairman and founder of Ad-Vantage Advertising and creator of Prof Wordsearch.
He has 10 years experience in running his own business, and has wide knowledge of marketing and business practices.

John and his team creates wordsearch Ads for all types of
business,starting at $17.95 includes creation and insertion into several member ezines and circulation to several thousand subscribers throughout the network. Contact Prof Wordsearch Personally or Cathy Qazalbash for complete details. Copyright © 2005 AD-VANTAGE ADVERTISING

http://www.profwordsearch.com
John Snyder
Prof Wordsearch